Munich-based Ruby Hotels and Chinese Betterwood Hotel Group are expanding their joint venture Ruby Asia Hotels Ltd, which was established in 2018.
The joint venture is developing some new projects in China, including prominent locations in Shanghai Lujiazui, as well as Cheng Du, Zhuhai, Hangzhou, Haiyan, Wulumuqi, Xining and Nanjing. Most of the hotels are existing properties that are being converted under the guidance of Ruby’s design team. All follow Ruby’s Lean Luxury philosophy: a location in the heart of the city, top design, and quality amenities with the essentials.
“We are delighted that our partnership with Betterwood Hotel Group continues to bear fruit”, says Fabian Zellinger, responsible for Asia expansion at Ruby. “These new openings underline our goal to rapidly expand Ruby’s presence in Asia.”
All of the hotels are scheduled to open next year and pre-opening and operations are the responsibility of Ruby Asia Hotels Ltd. Alex Zheng, Chairman of Betterwood Hotel Group and one of the best-known hoteliers in China, has recruited an experienced management team for this purpose. Bill Lin, former CEO of Plateno International and now Vice President of Betterwood Hotel Group taking charge of Ruby Asia’s development, said: “With Ruby, we are pleased to be one of the first brands in Asia to take off in the segment of ‘affordable’ luxury and to address the high-growth Chinese millennials in particular with individual hotels.”
