The newly-launched lifestyle concept created by the Sacoor Group has launched its very first store in the Middle East at Al Zahia City Centre, Sharjah.
Originating from Portugal with almost a dozen store openings across the country late last year, the new Sacoor Blue concept breaths attitude whilst also promoting a relaxed and more conscious approach to life. From the start of the creative process, Sacoor Blue combines style and a cognizant mind set inspired by more sustainable choices in day-to-day life.
“We believe that now was the right time to launch this new concept, aimed at a demographic that is nowadays more attentive to environmental issues. Sacoor Blue embodies sustainability as a whole, a cause that Gen Z’s value and identify with, subconsciously influencing their purchase decisions and more importantly the way they relate to a brand,” said Erica Gomes, CEO Sacoor Middle East.
Sacoor Blue is aimed at Generation Z with both the brand and segment’s approach to life being determined, creative and motivated to make a positive change with sustainability at its core.
