The brand continues to expand its points of sale in the country with a new format that is already present in Asia and Europe.
This new concept of the brand lands in Peru, with a space in the Mall de Salaverry shopping centre. The company’s goals for this year are the remodelling of its main store at Jockey Plaza, which is a flagship store with multiple brands. In addition, they have plans to open new stores in Lima and provinces starting next year. Its goal is to achieve growth of 25 per cent compared to last year and 30 per cent compared to 2019, before the pandemic.
In the market, Samsonite stands out as a premium brand recognised for its unmatched quality and durability. They recently relaunched the American Tourister brand, which offers a more affordable option, with a focus on style and freshness, which has attracted a younger, more adventurous crowd. This strategy of offering brands with different proposals and prices has allowed us to reach a broader spectrum of consumers and remain leaders in the luggage and travel accessories industry.
