Samsung Gulf Electronics today announced the launch of its latest pop-up store in Dubai Mall, once again bringing its online offering, Samsung.com, to a physical creative space.
As part of its ‘Nowhere better than Samsung.com’ campaign, the pop-up store allows customers to experience the best of Samsung’s cutting-edge products across multiple categories, just in time for Eid Al Fitr.
Through the pop-up, the brand has combined physical and digital experiences in the same space. By integrating the two, customers can explore the many benefits of shopping for Samsung’s products online while having a hands-on experience of the latest offerings.
In March, Samsung launched its first-ever online store pop-up at Mirdif City Centre, showcasing its Ramadan offers. The latest pop-up at Dubai Mall will focus on Eid offers and provide visitors with access to a diverse range of Samsung products, including mobiles, tablets, TVs, gaming monitors, home appliances, and more.
Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said: “As we approach the joyous occasion of Eid Al Fitr, we are excited to bring our latest pop-up store to Dubai Mall, offering our customers the perfect opportunity to invest in gifts for their loved ones. A flawless fusion of physical and digital spaces, the pop-up provides customers with a unique opportunity to explore the innovative world of Samsung products, while enjoying the benefits of online shopping. These experiences represent our efforts to provide consumers with an opportunity to truly personalize not only their products, but their shopping journeys as well.”
