Situated at 91 avenue des Champs Elysées, the new 300sq m brings new visibility to the French brand of the SMCP group.
“It is the realisation of a long-standing project, explains the manager in front of the store which occupies three levels. Évelyne Chetrite dreamed of having a store on the Champs-Élysées from the start, to have this location on this side of the avenue. In the past, the other side, in the sun, was the most sought after. Now with the luxury houses that have settled on the top of the avenue, but also Nike that appeals to Gen Z, that totally suits us.”
Sandro has taken up space previously occupied by the cashmere brand Eric Bompard and another accessible luxury brand, The Kooples, which will also soon open its flagship store nearby.
