Shoppers and visitors are returning to the Adelaide CBD, with spending up, dwell time increasing, and major brands investing in Rundle Mall, Australia’s retail precinct of the year.
The outdoor pedestrian mall, located in the heart of the CBD and on the doorstep of major cultural attractions, has found its post-pandemic prime as South Australians and interstate tourists find a new normal.
For brands considering entering the South Australian market, Rundle Mall offers a significant opportunity to capitalise on the Adelaide CBD’s momentum, says Andrew White, Executive Manager, Rundle Mall at the Adelaide Economic Development Agency (AEDA), which manages the shopping and lifestyle precinct.
“Dwell times are up 14 per cent compared to the same time last year, and SA’s retail spending is growing faster than anywhere else, reaching $2.1bn in May,” says White.
The new brands join more than 700 retailers and 300 services that already stretch the 520m-long Rundle Mall precinct. These include well-known brands H&M, Sephora, Mecca, Tiffany & Co, Apple, Nike, Adidas, along with Myer, David Jones and Kmart.
