A new survey highlights that 73 per cent of industry players plan to launch a presence in the kingdom within the next two years.
Saudi Arabia is poised for an influx of leisure and entertainment industry players from around the region as the kingdom is tipped to become the sector’s leading MENA market by 2025.
The bullish forecast follows a survey commissioned by the organisers of the Saudi Entertainment & Amusement (SEA) Expo & Summit, in which 73 per cent of more than 560 canvassed sector players stated their intention to launch a presence in the kingdom within the next two years.
The survey, carried out in partnership with GRS Research & Strategy, comes as global trade show organiser dmg events gears up for the third edition of the SEA Expo & Summit 2021 in Riyadh on September 7-9.
“The survey outlook report, which canvassed the entire spectrum of industry players and investors paints an exceptionally bright future for the sector in Saudi Arabia, with demand for new entertainment opportunities, Government investments, and increasing international tourism seen as the key business drivers,” said Sarkis Kahwajian, Event Director, SEA Expo & Summit.
