Sephora China has launched a flagship store on Alibaba’s B2C platform Tmall Global. The Sephora Tmall Global flagship features a selection of beauty brands including perfume house Bon Parfumeur, Fenty and skincare brands like Farmacy and Dermalogica.
“Through the synergy of online and offline channels, consumers can access overseas brands to fulfill their emerging and evolving needs. This initiative is very special to us, as we are celebrating the 15th anniversary of Sephora China this year. – Benjamin Vuchot, president of Sephora Asia.
