The brand has opened a new beauty retail destination in the West Midlands’ shopping heartland, Birmingham’s Bullring & Grand Central.
The latest beauty playground from the retailer is the sixth store to open in the UK as well as the first in the region. The new store in Birmingham is a true brand statement, revealing the biggest Sephora window facade in Europe spanning 26m and featuring a unique wavy design.
“We are thrilled to finally open the doors to our long-anticipated Sephora Birmingham store within Hammerson’s Bullring & Grand Central centre and to mark a true brand moment with our biggest window facade in Europe. The appetite for our opening from this rich and diverse community has been electrifying and energetic, and it was important for us to honour them with a grand opening procession that celebrated the vibrant people of this city. We are looking forward to welcoming ‘Babs’ from across the city and the region to a beauty space that feels distinctly theirs,” said Sarah Boyd, Managing Director, Sephora UK.
“As our customers’ most requested brand, Sephora’s launch at Bullring & Grand Central creates even more reasons to visit the destination, amplified further by a range of popular names in beauty exclusive to the Bullring store. It is this constant engagement with our visitors, paired with the creative repositioning of our offer that maintains demand from both customers and leading brands alike,” commented Katy Letch, Head of Leasing UK at Hammerson.
