SEVEN’s Chief Entertainment Operations Officer has revealed why the Kingdom’s entertainment giant is keeping its focus firmly local despite global opportunities.
As Saudi Arabia continues its transformation under Vision 2030, Saudi Entertainment Ventures (SEVEN) stands at the forefront of the Kingdom’s entertainment landscape, leading the development of 14 entertainment complexes featuring more than 150 attractions that will rival the world’s best entertainment destinations.
In an exclusive interview with Arabian Business, Damien Latham, Chief Entertainment Operations Officer at SEVEN revealed that despite the scale and ambition of the project, the focus remains firmly within Saudi borders, with no plans for international expansion as the company focuses on delivering what he calls “world-class entertainment on the doorstep” of Saudi citizens.
“Not currently,” he stated definitively when asked about global expansion plans. “Our focus is on the SAR 50bn that we’ve been entrusted with and delivering that to the best of our abilities. There’s nothing in our strategy that sees us go outside of the KSA region.”
The focus on the domestic market comes as SEVEN prepares to launch its first entertainment complexes by the end of 2025 and early 2026. The PIF-backed entity is developing attractions across 13 cities in 14 complexes, featuring more than 150 individual attractions – from ski slopes to innovative bowling centres with facial recognition technology.
