The move comes ahead of the brands planned expansion into Mainland China and the Asia-Pacific.
Launched in 2015, ShopWorn is an ecommerce platform offering an authentic, unused, unworn luxury products secured directly from authorised retailers and brands to customers at a fraction of the retail price. Each luxury piece is meticulously inspected to ensure the highest quality for ‘shop worn’ items – an industry term for products that have been handled in store or used as part of in-store displays.
With a strong and recognisable brand, ShopWorn intends to continue their expansion by gravitating towards the Asia-Pacific market and the launch of their first Hong Kong office is a pre-cursor to offer their goods to the Asia market. ShopWorn has already launched a virtual flagship store on Tmall Global, Alibaba’s e-commerce platform. Through this flagship, the brand is able to target as many as 800 million Chinese consumers with their products. The platform is also in talks with other major Asian marketplaces such as JD and Shopee.
The company also has plans to expand into the European market as well as others in the next five years.
