One of the world’s most-visited global retail landmarks in the heart of Bangkok, Thailand, Siam Paragon, is set to unveil three world-class attractions later this year.
With an investment of over THB 1.25bn (approximately US$39M) and a marketing budget of THB 200M (US$6M), the initiative underscores Siam Paragon’s mission of creating unique attractions to engage the international community and drive traffic to its retail offerings.
Already, for example, Sea Life Bangkok, one of Southeast Asia’s largest aquariums located in the basement of Siam Paragon, spans 10,500sq m and draws more than 2.5 million visitors annually. Building on the aquarium’s success, Siam Paragon is introducing two more world-class attractions spread across more than 20,000sq m: MeLand, Thailand’s first indoor theme park occupying 5,000sq m and Nextopia, a world-first 15,000sq m prototype for ‘the world of tomorrow’.
With these additions, Siam Paragon will bring together 30,500sq m of distinctive attractions, making it Thailand’s most comprehensive entertainment destination and delivering extraordinary experiences to an exceptionally wide range of visitors.
In addition, the centre is about to open Siam Paragon Dining Phenomenal, an enhanced dining hub featuring more than 700 restaurants, cafes, dessert bars and kiosks from around the world and across Thailand.
