Thai mall operator Siam Piwat has partnered with Malaysia’s Pavilion Group to take Thai retail concepts to the new Kuala Lumpur lifestyle mall Pavilion Bukit Jalil.
The launch of Siam Piwat brick-and-mortar stores in Malaysia is part of its plan to further expand its global reach. The partnership will see the debut of three Thai brands – IconCraft, Ecotopia and Absolute Siam.
“This collaboration will not only open up additional sales channels for SMEs to help them expand beyond online or e-commerce platforms but will also help drive the Thai economy,” said Usara Yongpiyakul, CEO of retail business group at Siam Piwat. “This new partnership to introduce Thai products to an overseas market will make Siam Piwat’s another significant stride towards building a solid network with powerful business leaders.”
Dubbed ‘Discover Siam’, the store is situated on the third floor of the shopping centre, spanning 1,200sq m. The Siam Piwat store is scheduled to open on 3 December.
Meanwhile, Ecotopia provides products for an eco-conscious community, and IconCraft offers Thai crafted items from more than 800 local creators, designers, and local communities. Absolute Siam is a multi-brand concept store, featuring a mix of more than 60 fashion and lifestyle brands under one roof.
