The retailer, part of the TJX Companies family of brands, will open its 100th location in Sheboygan, Wisconsin tomorrow.
Located at the Deertrace Kohler shopping centre, the store has a wide product assortment that includes apparel, shoes and outdoor gear such as kayaks, sleeping bags, sporting goods, ski and snow items and more.
Sierra will hold a grand opening celebration on 31 May, which will include music from a local DJ, games with giveaways for shoppers and more. The retailer will celebrate the new store and the expansion of its nationwide presence with a donation to Feeding America Eastern Wisconsin, the leading hunger-relief organisation in the state, the National Park Foundation and KABOOM!
“Reaching 100 stores is a testament to our loyal shoppers who share our love for getting active,” said Caitlin Kobelski, VP and Marketing Director at Sierra. “We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up for their next adventure with an extensive selection of top brands at incredible prices. As we continue to grow our nationwide footprint, we will continue to provide shoppers with all the apparel, footwear and gear they need to enjoy the day-to-day activities that suit them best, without breaking the bank.”
