This year, boutique hospitality group Sircle Collection will launch its newest lifestyle hotel brand; Sircle Hotels.

Sircle will drive the group’s global expansion, with the launch of a debut UK property, Sircle London opening its doors in late Autumn, and Sircle Milan opening in Spring 2024. Sircle Hotels joins the Sircle Collection portfolio alongside Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre and private members’ club concept The Cover.

Sitting on the corner of London’s vibrant East End and The City, Sircle London will house an 81-room hotel, The Cover members club, yoga studio and gym, outdoor botanical courtyard and Seven North restaurant by internationally renowned Israeli chef Eyal Shani. Inspired by local craft, Sircle London’s in-house design team will shine a spotlight on home-grown makers and creators, whilst combining custom furniture synonymous with Sircle Hotels’ aesthetic.