Sky, Europe’s leading media and entertainment company, has announced its opened its first ever retail shop in London at Westfield Stratford City today.

The opening of this latest Sky Shop in London adds to Sky’s growing retail footprint across the UK which includes shops already open at some of the country’s busiest retail destinations such as  Liverpool One, Trinity Leeds, Metrocentre Gateshead, Buchanan Street, Glasgow, and Sheffield Meadowhall.

The new shops are the first time Sky has had a full retail presence which brings together its innovative Mobile, Broadband and TV products all under one roof, and with dedicated expert advisers and bespoke areas throughout the shop. Comprising 1,420sq ft in total, the shop will provide an unrivalled space for customers to speak with Sky’s expert advisors and test out the brand’s latest innovations.

A dedicated ‘Access All Areas Stage’ will host various interactive experiences for customers, creating moments that entertain and surprise, putting customers at the centre of Sky’s extraordinary entertainment content and leading products.

Matthew Price, Retail Director, Sky UK commented: “We are delighted to be opening our first ever retail shop in London at Westfield Stratford City. This marks the first time Sky has ever had a bricks and mortar retail presence in the capital and this is a proud moment for the business.  The shop will allow Sky to showcase the amazing benefits it has to offer new and existing customers.”