The St David’s Partnership, owners of St David’s Cardiff, has announced the opening of a new shop for Sky, its first bricks and mortar site in Wales.

Spanning 2,740sq ft, the new space brings together Sky Mobile, Sky Broadband, and Sky TV all in one place. It also includes an iSmash service facility, providing customers with repair and maintenance services on site.The new shop at St David’s Cardiff is the first of its kind in Wales, focusing on customer experience alongside Sky’s products. Created with customers’ needs in mind, the Sky shop is separated into designated themed spaces, allowing customers to access advisors easily and safely.

Sky St David’s has a dedicated ‘Customer Hub’ helping new and existing customers to speak to advisors, about the latest sky innovations and to receive advice around their current products. A dedicated ‘All Access Areas Stage’ has also been incorporated into the shop, and will host various interactive experiences for customers, placing them at the forefront of Sky’s entertainment content.

Russell Loveland, Senior Portfolio Director for Landsec, commented: “This new bricks and mortar Sky shop is the first of its kind in Wales, and makes another great addition in an already busy year for St David’s. Sky’s new retail strategy highlights the benefits of physical retail spaces which focus on a redefined customer experience, and we are confident the brand will be able to build upon their customer-driven success at St David’s.”