Sky, Europe’s leading media and entertainment company has announced the opening of a new permanent shop at Trinity, the Landsec retail and leisure destination in the heart of Leeds.

The new shop forms part of Sky’s strategy to move into bricks and mortar retail, to deliver an enhanced customer experience and showcase the wider Sky offer. Bringing Sky’s innovative pay TV, mobile, and broadband products under one roof, the Trinity unit is separated into designated themed areas, including a ‘Customer Hub’ and ‘Access All Areas’ stage for interactive experiences.

Comprising 3,040sq ft in total, the shop is Sky’s largest to date and the first in the region. It provides an unrivalled space for customers to speak with Sky’s expert advisors and test out the brand’s latest innovations. Located close to Trinity’s Commercial Street entrance, it will continue to operate in-line with the latest Covid-19 government guidelines.

Matthew Price, Retail Director, Sky UK, commented: “Sky has a long and positive history with Leeds. With our major technology hub just around the corner at Leeds Dock, it made sense to open our largest Sky shop yet in the heart of the city. Throw in the city’s growing and diverse population, and it was a no-brainer to build our retail presence here. The space at Trinity is the best place to showcase everything Sky can do, and we are delighted to have opened this experiential shop to new and existing customers.”