Following the success of its recently opened stores, in the prime retail locations of Bluewater, Lakeside Shopping Centre, King’s Road, High Wycombe and Westfield Stratford, smart sleep and home brand Sleep.8 continues its mission to bring consumers face-to-face with sleep solutions.
The store in Lakeside Retail Park, West Thurrock, builds upon the momentum, showcasing the widest variety of products yet in the largest sq ft Sleep.8 store to date. The Thurrock store is the first in their new store design optimised for retail parks, improving upon previous models to maximise the customer journey due to the plentiful floor space. Special features include a comprehensive Tech Lounge where shoppers can experience luxury massage gadgets, a large Mattress Zone for testing different firmnesses, and a Pillow Bar complete with 18 specialised pillow models.
Sleep.8 Global Vice President, Musi Chayla, said: “With our latest brick-and-mortar shops, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental well-being. The surplus of floor space available at Thurrock’s destination retail space has allowed us to play on previous layout designs and create something really special that shows off everything Sleep.8 can offer shoppers. It’s about creating the connection with the customer and helping them to find the sleep solution that is right for them, such as with our pillow match consultations.”
