Alongside coffee and snacks, the new café will sell Kpop merchandise and will open in Ho Chi Minh City.
The SMTown Vietnam store is to be positioned in Crescent Mall in the city’s District 7 and will include two zones: SMTown Store and SMTown Café.
The new opening is set to offer a wide selection of exclusive merchandise of SM’s artists and groups, including posters, albums, apparel and accessories. The opening has not yet been announced.
SM Entertainment is home to numerous Kpop top artists including BoA, Girls’ Generation, EXO and Red Velvet.
