South Korean coffee chain The Venti is set to enter the US market next year, kicking off its expansion with a debut store in Las Vegas.
The move follows a new agreement between The Venti’s parent company, SNC Sein and JINP, which will oversee multiple locations across the western US.
Founded in 2014 with a focus on low-priced, value-driven coffee, The Venti has grown to more than 1,000 stores in South Korea and has since expanded into Canada, Jordan and Vietnam.
The brand also boosted its profile by naming renowned K-pop star G-Dragon as its global ambassador, aiming to sharpen its image as it pushes into new international markets.
