Trafford Palazzo, one of the North West’s leading shopping and leisure destinations owned by Peel Retail & Leisure, has secured Sports Direct as its latest occupier on a long-term agreement.
The leading sport retailer, part of Frasers Group plc, will be opening a new 40,000sq ft store in Trafford Palazzo, Manchester.
Set to open early 2025, Sports Direct Trafford boasts the world’s leading sports and leisure brands, including Nike, adidas, Puma and ASICS as well as feature specialist sporting areas set out for running, football and outdoor, across men’s, women’s and kidswear. Set across two floors, the store will house more brands from Frasers Group’s ecosystem including USC, GAME and Jack Wills.
Mark Whittaker, Managing Director at Peel Retail & Leisure, said: “This is a significant signing for Trafford Palazzo and a brand that continues to have real pull with consumers. Through a clear strategy of transforming Trafford Palazzo into a destination that delivers experiences as well as selective shopping, we have secured a unique mix of occupiers who are delivering flagship and new concept stores, which in turn is boosting our visitor numbers. Our vision is to attract best in class operators and we have no doubt Sports Direct’s new concept will enhance and complement our offering in both the centre and the wider TraffordCity destination.”
