Starbucks plans to open 3,000 stores in China at an average of a new store every 9 hours in the next three years, so that the number of stores will reach 9,000. While expanding stores, Starbucks China will also add 35,000 employees, with a total of more than 95,000 employees. In addition, it will double the net income, and the profit is four times the current growth goal.
As of fiscal year in 2022, Starbucks has nearly 6,000 stores in China, which has increased by nearly 10 times in the past ten years. This coffee brand has entered 100 cities and covers 230 cities. In terms of distribution, Starbucks stores are mainly concentrated in first -tier and second -tier cities. At present, the number of cities in the top 12 cities is 1608, which are basically municipalities, provincial capitals, or deputy provincial cities. In this plan, Starbucks plans to cover 300 cities in China.
