Aditya Birla Fashion and Retail Limited’s apparel and accessories retail chain Style Up has launched its third brick-and-mortar store in Bengaluru to date.
Located at Jayaprakash Nagar, the new opening brings the family centred brand’s pan-India store total to 29.
The store retails a multi-brand selection of men’s, women’s and children’s apparel and fashion accessories from brands such as Allen Solly, Peter England, Van Heusen and Louis Philippe among others. All brands in the Style Up store are ABFRL labels and the concept is to give shoppers a place to find them all under one roof.
Style Up also recently opened its sixth store in the Hyderabad area at the Fairmount Fortune One shopping centre. The business plans to focus on Tier 2 and 3 locations for new openings moving forward in states including Madhya Pradesh, Maharashtra, Bihar, Gujarat and West Bengal among others.
Style Up is ABFRL’s family-focused value retail brand and counts brick-and-mortar stores across India. The brand’s e-commerce store links to the Pantaloons e-commerce store, another ABFRL label.
