The long-term partnership is set to transform the beauty landscape with Ulta Beauty at Target.
Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time. The planned locations will complement Ulta Beauty’s current store footprint, welcoming new guests to the brand and building upon Target’s existing assortment of beauty options.
The distinctive, branded shop-in-shop will operate as an extension of the welcoming Ulta Beauty experience, mirroring the retailers’ existing stores and designed to discover established and emerging prestige brands. With approximately 1,000sq ft of retail space, Ulta Beauty at Target will be prominently located next to the existing beauty section.
Brian Cornell, Chairman and CEO at Target said: “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”
“This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests,” commented Mary Dillon, CEO, Ulta Beauty.
