Target Corp. has hit an important milestone in its ongoing effort to update its store and customer experience.
The discounter has completed its 1,000th store remodel, featuring its latest in-store design. Target said its “stores-first” strategy has paid off — from a two per cent to four per cent sales bump in updated stores in the first year post-remodel to increased loyalty from new and existing customers.
The company’s 2022 remodel program is its most ambitious yet, with nearly 200 full-store remodels planned through the year. In addition, Target is undertaking almost 200 fulfilment remodels, which specifically focus on building capacity for its same-day services such as Order Pickup and Drive Up.
Also, at another nearly 200 select stores, the company will add Drive Up canopies to the exterior that improve safety and better protect employees and customers from the elements.
“We know that when guests use our same-day services, they’re more likely to shop Target more often, and our investment in these areas is just another way we’re putting our guests’ needs first,” the company said. As its remodelling program continues, the retailer said it plans it leverage the insights and learnings it has gained from the past 1,000 renovations.
