The company has expanded its retail footprint with the opening of a new store for its footwear brand Rare Z by Rare Rabbit in Indore in the state of Madhya Pradesh.
The store, located at the Phoenix Citadel Mall spanning across an area of 830sq ft will offer premium footwear including the latest collections like the bold Inferno metallic series, monotone suede ragno collection and the sporty varsity range.
In addition to footwear, the store also houses a curated selection of streetwear apparel that features graphic tees, cargo pants and more.
Commenting on the expansion, Pulkit Verma, Chief Business Officer Digital at The House of Rare in a statement said: “We are thrilled to open our first Rare Z by Rare Rabbit store in Indore, as part of our strategy to bring the brand to key markets across India. This launch is a pivotal moment in our mission to offer Indian men a more personalised and experiential approach to footwear shopping.”
“Our aim is to engage with Indore’s fashion-forward audience by combining convenience with premium craftsmanship and design. This store is an important step in making Rare Z more accessible while strengthening our relationship with customers nationwide,” Verma added.
Founded in 2015 by Radhamani Textiles, The House of Rare owns brands like Rare Z, Rare Rabbit, Rareism and Rare Ones. It has a strong retail presence with over 170 stores across India and also retail through online marketplaces.
