The O2 will be one of more than a dozen third-party locations in the UK to offer Amazon’s Just Walk Out technology by the end of 2024.
The O2, a live entertainment venue in London, will become the first indoor arena in England to feature a store enabled with Amazon’s Just Walk Out frictionless shopping platform.
Amazon’s frictionless “Just Walk Out” technology enables customers to take what they want without having to stop to check out, with the experience made possible by computer vision, sensor fusion and deep learning technology that detects what customers take from or return to the shelves.
The new frictionless store at The O2 will allow customers to tap their card or mobile wallet, grab drinks and snacks and return to their seats without checking out. To enable secure payment processing at The O2, Amazon worked with global financial technology platform Adyen.
“This store at The O2 is the latest step in our vision to bring this frictionless shopping experience to customers across the UK in places like sports stadiums, entertainment venues, airports, hospitals, universities and more,” said Jon Jenkins, VP, Just Walk Out technology, Amazon, in a corporate blog post.
