The luxury American jewellery retailer has announced that the opening of its new store at Bon Marché Rive Gauche in the city.
The store, which is the brand’s seventh store in France, is located on the ground floor of the Bon Marché department store. It is intended to celebrate the long history between the New York brand and the city of Paris.
The design of the store is similar to that of other familiar Tiffany stores, with the brand’s aesthetic prominently displayed. The store’s walls have been decorated with cloud and light curves that are highlighted by blue tones.
Furthermore, the shop also features an engraved glass diamond sculpture by Hugh Dutton. Guests to the store will be allowed to virtually try on Bird on a Rock brooch by Jean Schlumberger through digitally animated window displays. They can then share their experience through their own social media channels.
