Tigerlily, the Australian designer brand has revealed a new look and a new style across all of its stores. The website and social media channels have also been renovated. Next month the retailer will open its flagship store at Melbourne Emporium, which will be the first store to reflect the new direction of the brand.
The brand has been teasing customers with its revamped look and feel for two weeks now. The business started by wiping the entire content on its Instagram account and then slowly and gradually started posting images and videos of sneak peek previews.
‘She is a curious explorer with an adventurous spirit;a dreamer enchanted by discovery who lives for the experience. Each collection we create is aspirational but accessible for women, who embrace curiosity for exploring the new things.’ – Chris Buchanan – CEO, Tigerlily
