The newly opened flagship store is located in New York City’s iconic SoHo neighbourhood at Mercer Street.
The flagship pays homage to the brand’s design codes and the history of the neighbourhood, all while reflecting the evolution of the retail concept. The new boutique will offer the brand’s entire Tory Burch collection including Home, the new 151 Mercer handbags and a series of limited-edition Lee Radziwill Double Bags which are exclusive to this location.
Tory Burch, Executive Chairman and Chief Creative Officer, commented: “I could not be more excited about our Mercer Street store. It is an evolution of our retail aesthetic, and I have loved the creative process, combining a modern space with signature decorative elements and details that are personal to me.”
In celebration of the launch, the brand is introducing the 151 Mercer handbag interpreted in two shapes, a classic crescent and a deconstructed shoulder bag, both available in leather, suede and snakeskin.
