The company is moving to Galeries Lafayette with a pop-up that will be open in Paris until 28 October.
On the occasion of the launch of the T Monogram collection, three windows in the department store are dedicated to the installation.
The T Monogram collection is presented on a billboard that tops the storefront and can also be purchased on the brand’s website and social media. An email campaign is also underway to promote the products.
The curious can admire a scene inspired by the work of the artist René Magritte. In an ethereal and surreal atmosphere, T Monogram sculptures stand out against a background representing a blue sky and clouds.
The sky and cloud sculptures are used as a presentation device for a line of T Monogram handbags and shoes, including some Galeries Lafayette exclusives, such as a mini bucket bag, a mini tote and the new Ladybug Court sneakers in ivory and burgundy.
The T monogram is an iconic Tory Burch signature, created when the house was founded nearly 20 years ago.
