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Trinny London Expands into Skincare

The digital-first beauty brand, created by Trinny Woodall, has launched into a new market vertical with the introduction of a dedicated skincare range.

Founded in 2017 by Woodall, the Trinny London brand has a clear focus on personalisation and has seen revenue climb to more than £55M in 2021. Following four years of growth and previously only selling cosmetics and accessories, the brand is now expanding into skincare with the launch of two luxurious refillable cleansers.

Trinny Woodall, Founder, said: “Over the past four years, Trinny London has grown from strength to strength, striving towards our mission to help millions of people across the world to feel the best versions of themselves. The launch of our skincare range is a reflection of our continued commitment to this mission and marks the next step in our journey to becoming a one-stop-shop for women’s needs.”

Available via the Trinny London website, which is live in 180 countries across the world, customers can purchase cleansers with prices starting at £28.

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