Located at Harbour City’s Ocean Terminal in Hong Kong, the Under Armour Brand House boasts a floor area of 1,485sq ft.
The Ocean Terminal Brand House will become the destination for customers to experience a retail space that is both interactive and fully immersive, providing the ultimate brand experience. Under Armour will feature its most advanced performance driven innovations, including:
RUSH – a mineral infused fabric works like how an infrared sauna would, designed to enhance your performance by recycling the body’s energy during your workouts; HOVR – Made for all levels of runners, and all types of running, from shorter sprints to longer races, there is a shoe for every individual; and a new running coach – MAP MY RUN, which allows Under Armour smart shoes to sync to the app and unlock the ability to track everything from pace, stride length, and cadence.
Under Armour grounds itself in Ocean Terminal and continues delivering on its vision for athletes around the globe: to provide them with high performance solutions they never knew they needed.
