Positioned at number 45 on the infamous Avenue Montaigne, the reopened flagship is spread over 785sq m across two levels and has been revamped in accordance to the new interiors concept devised by Versace’s design office.
The new-look interiors express “a sophisticated vision of luxury,” featuring rare materials such as marble, wood, ceramics and gilded metal.
The décor is complemented by blue tapestries and velvet armchairs. The floors, walls and ceilings are decorated with Versace’s signature patterns, notably the ‘Barocco’ and the classic Greek fret (an ancient ornamental design formed of a straight line that meanders back onto itself). The store showcases Versace’s women’s and men’s collections for ready-to-wear, handbags and footwear.
“With this renovation, we wish to reaffirm the importance of our presence in Paris, while confirming our strategy of strengthening our direct retail network. We are planning a series of significant new openings, with the forthcoming inauguration of stores in Shanghai and Tokyo,” the label told FashionNetwork.com.
