Cort is enabling customers to virtually interact with and view furniture products, and are seeing positive financial results because of it.
The furniture rental retailer is leveraging 3D and augmented reality (AR) technology from Vertebrae to allow customers to have real-time interaction with digital representations of products while remaining in their own home. Customers can now view over 150 furniture and home accessory products from every angle, and virtually assess how a piece of furniture will look and fit in their own space.
In its first full month since launching in mid-January 2022, Cort has seen conversion rates increase 111 per cent, with beds and sofas receiving the most interaction. In addition to doubling conversion rates from customers engaging with 3D products compared to those not virtually engaging, Cort has seen a 122 per cent increase in revenue per visit for desktop users, and 78 per cent for mobile users. According to the retailer, this offering is part of a broader effort to serve customers as conveniently and efficiently as possible during the Covid-19 pandemic.
A number of other retailers across several verticals are utilising Vertebrae technology to provide customers with immersive virtual product sampling capabilities. These include specialty outdoor retailers Mystery Ranch and Yeti, as well as bridal retailer David’s Bridal and online luggage retailer eBags.
