Waitrose & Partners UAE has opened a new ‘food-to-go’ concept store in ICD Brookfield Place, the sustainable high-rise located in the heart of Dubai International Financial Centre (DIFC).
Located on the ground floor of the LEED® Platinum building, the 5,000sq ft one-stop-shop provides customers with the same high standard of service that they would expect in any larger Waitrose store. Shoppers can find the food they need for a quick, easy lunch – as well as a meal for later and cupboard essentials.
With a fresh deli counter and bakery packed with salads, freshly baked bread and pastries, shoppers are invited to take a break from their day and relax in the store’s cozy seating area. For a tasty meal in the office or at home, the branch’s hot and chilled food station is filled with a range of international dishes including butter chicken, tabouleh and Greek salad to cater to the bustling multinational hub.
Renowned for its wide selection of responsibly sourced, quality products, customers can also shop Waitrose’s own brands, such as its No.1 premium range, offering the very best new products and ingredients. For plant-based eaters, Waitrose has introduced two new own-label ranges, Plantlife and GoVeggie, while the brand’s ready-to-cook frozen range is stocked instore including its Cook’s Ingredients range of pre-prepared frozen vegetables; a selection of Frozen Smoothies and premium ready meals.
