Shoppers in the UAE will now be able to purchase goods from the British quality grocery retailer.

The brand new e-commerce platform is the retailer’s first e-commerce platform outside of the UK, and customers will be able to browse from a huge range of over 15,000 food and drinks products. The launch of this new platform coincides with an acceleration of online shopping and a recent report conducted by Ken Research found that the impacts of the Coronavirus pandemic has prompted 79 per cent of consumers to switch to online grocery shopping.

Sunil Kumar, Chief Executive Officer of Fine Fare Foods, which operates Waitrose & Partners in the UAE, commented: “Our new website adds online capability, meaning we can reach even more customers in the UAE, while also supporting the local community during these uncertain times with an easy, safe way to shop.”

He continues: “We are committed to delivering the best quality food and drink sourced in the most responsible way right to our customers’ doorsteps.”