The online home furnishings giant has unveiled a ‘digital design studio’ kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital 3D room with photorealistic quality.
Located in Wayfair’s AllModern store in Dedham, Massachusetts, the pilot technology enables shoppers to experience the brand’s larger digital catalog in life-like quality. (The company announced at the end of 2021 that it planned to open physical stores across all its banners, starting in 2022 with two AllModern locations and one Joss & Main store.)
Using the new design feature, AllModern store customers can move and place furniture cards to create true-to-scale, virtual furniture arrangements. They can also move the camera to zoom in on the product, view the piece in a different fabric or finish or view the furniture from different perspectives.
“Wayfair strongly believes in meeting our customers where they want to shop, whether online or in-person,” said Fiona Tan, CTO, Wayfair. “The Digital Design Studio helps us execute this omni-channel experience, by making it easier for customers to find what they are looking for and ultimately have greater confidence and satisfaction in their purchase.”
