Weekday, the Swedish denim and fashion brand influenced by youth culture and street style, has now opened its newest store on Shoreditch High Street, which is in the centre of the East End’s creative hub. The 5000sq ft store features industrial materials inspired by the city for a unique shopping experience.
The location boasts a store-made studio, with visible screen-printing stations in which Zeigeist prints, reflecting global events and happenings, are created weekly. Weekday made its UK debut in 2017 on Regent street and is currently undergoing its plans to open two more stores this year. Bringing its total UK stores to five.
One will be the H&M-owned retailer’s first store outside London. The first non-London store will be located, taking up a 4800sq ft unit on Wellington Street. Weekday also announced recently it would expand to Poland next year with stores located in Warsaw and Krakow.
