Weis Markets is ensuring the success of its pricing strategies with advanced analytics. The mid-Atlantic grocery retailer is supporting strategic pricing and promotional decisions with Nielsen Retail Pricing Analytics, an end-to-end pricing and promotion application.
The application integrates Nielsen’s price intelligence data, built on the company’s POS data, with machine learning algorithms designed to help retailers create, manage and improve pricing and promotion strategies.
“Nielsen is a pivotal partner of Weis’s pricing strategy. Nielsen supports Weis’s mission to provide value to our customers and differentiate in a competitive marketplace. Our merchant team is equipped with insights to react and monitor our strategic initiatives.” – Richard Gunn, senior VP of Weis merchandising and marketing.
