Amazon.com is reportedly planning a nationwide expansion of Whole Foods with the support of — and in support of — its two-hour Prime Now grocery delivery service.
Spreading more Whole Foods locations deeper into the suburbs will expand the range of Prime Now, which offers free two-hour and $7.99 one-hour delivery to Prime members for orders over $35 from Whole Foods. In February 2018, the service rolled out in select markets and in October expanded to 63 cities.
In early August, Prime Now grocery pickup was launched from Whole Foods locations. Shoppers can pick up their orders for $4.99 within 30 minutes or for free in an hour on orders over $35. The pickup service is now available in nearly 30 cities.
