The company’s first west coast location in Santa Monica, California is an immersive store focused on play and community.
The sports equipment giant has opened its first location in California, in Santa Monica. The new store, located in the Third Street Promenade shopping district, blends an expansive product selection and immersive experiences that celebrate the brand’s rich history and inspires play.
Wilson Sporting Goods opened its first permanent store in 2021, in its Chicago hometown. In addition to two pop-up locations, Wilson currently has two permanent stores in the Chicago area (with one at Oakbrook Center) and three others in Manhattan — with more to come.
Wilson is also exploring additional opportunities in key cities for the year ahead, as well as in key sports communities around the world in the future.
