Shaftesbury Capital has announced that Wolf & Badger, the award-winning multi-channel retailer, has launched its UK flagship at 102 Berwick Street, in Soho. The opening represents a milestone moment in the brand’s bricks-and-mortar presence, and reaffirms Shaftesbury Capital’s portfolio-wide appeal to high-quality retailers.
Wolf & Badger’s 1,400 sq ft unit at 102 Berwick Street presents an ever-evolving collection of unique items, from a dynamic range of over 100 independent and sustainable brands covering womenswear, menswear, jewellery, accessories, and homeware. The new store redefines the retail experience with a dedicated pop-up space hosting engaging activations, a floristry, and plant shop, as well as a showroom for personal styling.
The brand, which attained B-Corp status in 2021, is a pioneer in the ethical and sustainable fashion movement, making it a leading destination to discover responsibly sourced items. The space, which has been designed by Augustus Brown Architects, boasts a minimalist interior that embodies the Wolf & Badger signature style. It has also been designed to help facilitate deeper engagement with independent, online-native brands, providing a multi-channel platform for both retail partners and visitors.
The strategic relocation of Wolf & Badger’s UK flagship is reflective of Shaftesbury Capital’s approach to strengthen the West End’s tenant mix with best-in-class brands, and an indication of Soho’s renowned reputation, with its unparalleled visitor experience.
