The new hard discount stores are being opened under the Chizhik brand and will be located in Moscow on Dolgoprudnaya Street and in Balashikkha in the Moscow region.
The selling space of each store is around 250sq m, with an assortment of approximately 800 in-demand SKUs. The new format is being built around a private label assortment that is expected to account for 60 per cent of the offering. Private label goods will be introduced gradually, with the first batches planned to appear on Chizhik shelves in February 2021, after which their share will grow to 30 per cent by the end of the year.
The new format’s pricing policy envisages a less expensive food basket compared to the market average and is built around the motto “low price every day”. The store’s visual design embodies simplicity and embraces modern trends with its wide aisles, easy-to-read price tags, and shelf-ready packaging of the goods on sale.
X5 Retail Group CEO Igor Shekhterman said: “We are taking the best-selling goods and using them as a blueprint for our own high-quality labels that we are developing based on customer feedback, which enables us to meet shoppers’ needs in a smart way. Chizhik is a retail chain for rational buyers who are committed to a pragmatic approach to shopping.”
Photo Credit: X5 Retail Group
