20 British brands will be arriving in Gothenburg, Sweden on the 15th of February. FÖMO Pop-Up Store in Mölndals Galleria and the Department for International Trade at the British Embassy in Stockholm have selected the brands for the limited-edition concept called British Island, highlighting companies and products focusing on sustainability and well-being. The selected product ranges from the brands will be available exclusively at FÖMO Store between 15th of February and 31st of March 2019.

20 British brands are popping up at the FÖMO Store in Sweden 1

The brands offer products in categories ranging from fashion and beauty to accessories and giftware. The limited edition British Island marks the first entry to the Swedish market for the 20 brands, which have been carefully selected and curated by the micro-department format store – FÖMO and the British Embassy. On February 28th, there will be a Meet The Buyer event where representatives from the 20 brands will come to Gothenburg to meet with Swedish buyers, agents and distributors.

“Through British Island we are offering these brands a unique opportunity to showcase their products to Swedish consumers, as well as industry contacts. We see an increased demand in sustainable products in the Swedish retail market, and the Brits are at the forefront of this development” says Lisen Stenberg, working with export promotion at the Department for International Trade at the British Embassy.

”FÖMO Store is a physical lifestyle magazine which is designed as a gateway for international brands to enter a new market easily, with low risk and cost, comments Ilona Taillade, CEO and co-founder of the FÖMO concept. “It’s great to be able to support brands that are so forward-thinking when it comes to sustainability and wellbeing”, she adds.

Gothenburg shoppers for a limited time will be able to browse, experience and buy British products between February 15th and March 31st. British Island at FÖMO is part of the British GREAT marketing campaign and aims to highlight British excellence in sustainability, fashion and design.

List of brands

Fat Face – Christianah Jones – NKD Life – Kapdaa – EliRose – Urban Veda -Winser London – Lana Siberie – A. Andreassen – Memoize London – Sarah Straussberg Jewellery – Closet London – Dotty Dungarees – I Love Lowie – Merc London – Dear Curves – Miss Pompom – 001 Skincare London – Leather + Cotton London – ROKA London