Oxford Street has entered a bold new era with the official opening of 25hours Hotel The Olympia, a property that reimagines one of Sydney’s most storied cultural landmarks.
Located on the heritage-listed site of the former West Olympia Theatre and the legendary Grand Pacific Blue Room, the new hotel reinvigorates a destination long synonymous with creativity, nightlife and community spirit. It also marks the Australian debut of 25hours Hotels, part of Ennismore’s growing global portfolio of lifestyle brands and underscores Oxford Street’s place at the heart of Sydney’s cultural scene.
Situated on 1-11 Oxford Street, where Paddington, Surry Hills, Darlinghurst, Kings Cross and Moore Park converge, the hotel is designed as a neighbourhood hub, deeply connected to the city’s artistic roots, LGBTQIA+ heritage and bohemian energy.
“This isn’t just a hotel opening, it’s the revitalisation of one of Sydney’s most iconic addresses and a cultural catalyst for Oxford Street’s next chapter,” said Jake Guilfoyle, General Manager, 25hours Hotel The Olympia. “Our vision is for The Olympia to be as much a home for Sydneysiders as it is for international travellers, a place where the city’s creative and social energy converge.”
The property’s 109 guest rooms are inspired by the archetypal protagonists of cinema, ‘Dreamers’ and ‘Renegades’, reflecting the building’s cinematic past. Bold design details, original heritage features and artwork by local creatives, including Sydney artist Kubi Vasak, bring the layered storytelling to life.
“Bringing 25hours to Sydney is a very special moment for us. From the beginning, our vision has been to create hotels that are tied to their settings and are rich in character,” said Christoph Hoffmann, Founder of 25hours Hotels. “The Olympia is a perfect match for that philosophy: a historic theatre with a colourful past, at the intersection of some of Sydney’s most vibrant neighbourhoods. 25hours is a lively home for curious minds and creative spirits to come as they are.”
