500 jobs safe as House of Fraser secures Belfast store’s future


    The future of House of Fraser’s Belfast branch had been up in the wait for a few months after the department store chain was bought out of administration by Sports Direct last year.

    House of Fraser also plans to add new luxury and contemporary brands concessions to the store, as part of Sports Direct founder Mike Ashley’s plans to transform the retailer into the “Harrods of the high street”.

    “This marks a significant moment in the turnaround of House of Fraser, and we are committed to investing and remodelling this popular store,” Sports Direct head of elevation Michael Murray said.

    “The landlord was very proactive and reasonable, and as a result we will elevate and invest in the store in order to create Belfast’s first luxury department store.”

    The news comes as the four House of Fraser stores hosted by Intu shopping centres were recently secured under an interim agreement, after a stand-off between Sports Direct and the retail property giant over new terms almost saw them shut down.

    When Sports Direct took over House of Fraser, Ashley vowed to save 47 out of its 59 stores.