The digitally-native furniture brand 7th Avenue has opened the doors to its latest showroom, launching in a brand new market.
The Los Angeles-based brand, best known for its modular sofas, has debuted a new location at the Oak mixed-use shopping centre in Oklahoma City today, marking its first showroom in the state.
7th Avenue says its showrooms offer a “carefully curated” experiential space where customers can touch, feel, sit and configure their own modular sofa in a beautifully designed space. While walk-ins are welcome, the company describes itself as “appointment-first”.
7th Avenue’s signature sofas feature proprietary water-repellent, stain-resistant fabric that is PFAS-free, along with fully removable and machine-washable covers. Sales and design consultants are on hand in 7th Avenue locations to educate customers about the brand, help design custom configurations that best fit each customer’s home and answer questions about products.



