The campaign, which aims to enrich physical shopping, has been funded by a £150M investment from Westminster City Council.
The partnership will see a curated playlist for visitors which will include Oxford Street throwbacks and the Londoner Power Hour, giving visitors plenty of choice to accompany their browsing. The Oxford Street playlists are exclusively available on Spotify and are accessible to users via Spotify codes that are located on the street. Guests can also listen via the Spotify app whilst travelling to Oxford Street via train, tube, bike or foot.
New West End Associate Director of Oxford Street, Luciana Magliocco, commented: “We’re delighted to be able to reopen Oxford Street, after a difficult year, we know there is pent up demand for consumers to enjoy real life experiences. To celebrate the reopening, we are providing incredible sensory experiences, including teaming up with Spotify to elevate the incredible in-store experience for our visitors.”
The exclusive Spotify playlists are part of an overall improvement plan that is set to enhance Oxford Street.
